We all know that The North Face is producing overpriced outdoor gear for people who just don’t know any better. My girlfriend once worked for a big outdoor company. She used to tell me that other brands offer the same quality and materials as The North Face but for a small part of what they are asking for their products. Apart from that, their designs are just horrible. Really. Many people still do have the opinion that practical clothing doesn’t have to be pretty. I beg to differ. Just look what White Mountaineering or nanamica releases and you instantly know that functional clothing can be fashionable as well.
In Japan however I have seen good-looking North Face clothing time and time again. I was pleasently surprised that the well known outdoor brand obviously changed their designers and was seriously considering to buy some pieces. Who would have thougth that The North Face did produce some tasteful garments with exactly the perfect degree of excentricity towards their designs.
Exclusively for the Japanese market
At the time, when I was in Japan, I didn’t know that this was a special line of clothing which was produced exclusively for the Japanese market. But it was obvious that the purple North Face logo just had to have a special meaning to it. The name of the collection is simple: It’s called “The North Face Purple Label” and even if it’s still produced in China like all the other North Face stuff, I’d definitely pick up one of these Liberty X The North face Purple Label Jackets. It’s the white one with the flower print and black hoody.
I just don’t understand why these clothes are only released in Japan. Maybe the big companies should have more confidence in people from western countries to try out new designs and patterns.
The nanamica webshop is offering a wide range from the Purple Label’s collection and should give you a good overview what the label is capable off. Will need to watch out for the The North Face Purple Label when I’m back in Japan.
Note: If you want to order from the nanamica webshop you need a proxy who’ll deliver the goods from Japan to your place. Check my guide on how to order from japan.