Masking tape is hugely popular in Japan and probably the most well known company to sell these is mt. In the middle of Shibuya, standing right beneath the Opening Ceremony store, they even have a small bus where you can buy these tapes directly. Mt really likes to try out new ways to promote its brand and knows how to pick the right people for such projects.
The art director and graphic designer Koji Iyama has been staging mutiple installations across Japan to promote the multifunctional uses of the mt-masking tape.
When the promotional limited exhibition called ‘mt ex’ which was travelling Japan was held in Hiroshima, Koji Iyama hijacked a tram and covered it in masking tape. This should introdcuce more people to the mt brand and make aware of the exhibition as well.
All images © Koji Iyama | Via: Iyamadesign